BUILDING SAFE SPACES FOR THE NEXT GENERATION


At Urban36, we believe that streetwear fashion should be a force for tangible, real-world change. That is why our core global apparel lines—our New York, Tokyo, and London ranges—are directly bound to a lifetime mission: Project 41.

THE VISION

Our youth need places and resources to thrive, connect, and belong. The blueprint for Project 41 is built on two clear operational targets:

  1. Immediate Impact: Direct funding to buy and donate brand-new, premium sports equipment to schools. We want to ensure every child has access to quality gear to stay active, build teamwork, and discover their athletic potential.
  2. Long-Term Legacy: Designing and building state-of-the-art concrete skateparks, vibrant youth centres, and safe community play areas. We want to give children and teenagers an escape from the screen, a place to build physical discipline, and a sanctuary where they can feel safe, supported, and inspired.

HOW IT WORKS TODAY

While our ultimate goal is to formally register Project 41 as a standalone charity, we are not waiting around to make a difference. We are launching this today as a formal, self-funded brand initiative.

  • The Commitment: A transparent percentage of all net profits generated from the Urban36 NYC, Tokyo, and London ranges is directly ring-fenced and funneled into our dedicated Project 41 development fund.
  • The Account: Every single penny raised through your purchases is securely held in an isolated fund, completely protected and solely reserved for purchasing school sports equipment and breaking ground on our future youth projects.
  • The Legacy: When you wear an Urban36 global city design, you aren't just wearing premium apparel—you are directly putting new equipment into a school playground and laying the bricks for a local teenager’s safe haven.

THE ROADMAP TO 41

  1. Phase 1: Brand Funding & Equipment Drops (Current): Accumulating direct capital through every garment sold and executing our first direct sports equipment donations to local schools.
  2. Phase 2: Formal Legal Structure: Registering Project 41 as an official UK Community Interest Company (CIC) and standalone charity to open up massive public grants and matching lottery funding.
  3. Phase 3: Breaking Ground: Partnering with local councils and professional designers to physically build the first official Project 41 skatepark and youth hub.

Thank you for being part of the blueprint. Let's change the landscape for our youth, one design at a time.